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Rethinking Marketing in Physical Therapy

As a former physiotherapist, I understand the unique challenges and joys of our profession. When I began my journey in creating a marketing platform seven years ago, it was with a clear purpose: to support physical therapists like us in growing their practices in a way that feels right. I’m not just another marketer; I’m someone who has walked in your shoes, who understands the delicate balance between patient care and running a business.

Over the years, I’ve had the privilege of speaking with many of you. These conversations have been more than just enlightening; they’ve been the cornerstone of my mission. You’ve shared how traditional marketing doesn’t sit well with you, how the ‘salesy’ approach feels out of place in our world of care and healing, how the myriad of marketing strategies and solutions can feel overwhelming, especially for a small business, and how the technology barrier feels insurmountable. I get it, because I’ve felt the same way.

So, I set out to create something different – a platform that’s not about pushing sales, but about continuing the care and support we provide to our patients, just through a different medium. It’s about making marketing feel less like a chore and more like an extension of the care we’re so passionate about. It’s designed to be as hands-off as possible, respecting the value of your time and energy, and making the most of every minute you invest in growing your practice.

In December, I go live with this new marketing resource, so let me share with you how we’re transforming the approach to marketing in our field, one step at a time, making it more in tune with who we are as therapists and as people who care deeply about helping others.

Tackling the Pain Points Head On

As a community of therapists, we often face a common set of challenges when it comes to marketing our services. The confusion that comes with figuring out not just digital marketing but marketing full stop, the steep learning curve, concerns over costs, the scarcity of time, and limited resources – these are real barriers that can make marketing feel more like a brick wall than a helpful tool.

Recognising these pain points, I set out to find a solution that addresses each one, a solution that simplifies marketing without compromising on effectiveness.

A Unique Solution for Physical Therapists

This journey led to the creation of our platform – a unique blend of technology and content, built specifically for physical therapists. It’s not just another marketing tool; it’s a comprehensive solution designed to cut through the confusion, save time, and be cost-effective while requiring minimal resources from your end (we even offer a done-for-you version too).

Our platform stands out because of its simplicity and its focus on both digital and local outreach. You won’t need to spend hours trying to understand the ins and outs of digital marketing or invest in costly resources. We provide ready-to-use, interconnected content that resonates with your clients, whether you’re reaching out to them online or in your local community.

By using our platform, the time you used to spend feeling overwhelmed by marketing can now be redirected towards what you do best – caring for your patients. The focus shifts from scattered efforts to a coherent, strategic approach that fits into the busy schedule of clinic owners. It’s not about doing more; it’s about doing what’s effective.

Next, I’ll share a bit more about how this platform can fit into your daily routine, helping you manage your marketing without it feeling like a burden.

Simplifying Your Marketing, Month by Month

Let’s face it, most (if any) of us in the physical therapy field didn’t get into this profession to become marketers! That’s why I wanted to create something that takes the complexity out of marketing and fits into your busy day without any hassle. Think of our platform as a helping hand – it’s a mix of really user-friendly software and content that’s been carefully put together just for therapists like us.

Each month, you’ll receive a brand-new campaign that aligns with international health awareness months, health discoveries and key sporting events. This means you’re always talking about things that are timely and relevant, without having to do the research yourself.

Here’s the really neat part: you don’t need to decide what to post or email every day. Once you set the dates for when you want each campaign to start and finish, the platform takes care of everything else. It handles your social media posts, sends out emails to nurture relationships with your clients, and even updates your blog. You’re not just getting a library of content to choose from; you’re getting a pre-organised schedule that runs itself.

This approach is all about making marketing as hassle-free as possible. You can be involved as much or as little as you like. If you want to add a personal touch, rewrite an email or tweak something, you can. If you’d rather pick a different campaign from our existing library, you can do that, but if you’re happy to let it run on its own, that’s completely fine too. Either way, you’re staying connected with your community and keeping your clinic’s presence active and engaging, with minimal effort on your part.

What Makes Our Solution a Game-Changer

Now, you might be wondering what really sets our platform apart in the sea of marketing tools and solutions out there. Let me break it down for you:

  1. Tailored Content That Hits the Mark: We don’t just give you generic marketing material. Our content is written by physical therapists, for physical therapists, ensuring it’s always relevant and authentic. Plus, you have the freedom to personalise it, keeping your clinic’s unique voice and style at the forefront.
  2. Stay Ahead with Monthly Campaigns: Our platform ensures your marketing is always fresh and timely. Each month, we roll out a new campaign that syncs with global health trends and sporting events, keeping you in step with what’s happening in the world.
  3. Efficiency Meets Effectiveness: We know only too well how both time and money are precious in our line of work. Our platform is built to make the best use of your resources, delivering top-tier, peer-reviewed, marketing materials without the hefty price tag of hiring an agency, or the time investment of creating the content from scratch.
  4. Set and Forget – Or Get Involved – Or Let Us Handle It All: Flexibility is key with our platform. You have the freedom to be as hands-on or hands-off as you prefer. Feel like setting it up and letting it run on its own? Perfect. Want to dive in and tweak things to precisely fit your clinic’s style? Go for it. And if you really want to be totally hands-off, we’ve got you covered. For a little extra, our team can manage everything for you. It’s all about making it work for you, in the way that suits you best.
  5. Scalable to Your Needs: Whether you’re flying solo or part of a larger team, our platform grows with you. It’s designed to provide value that scales with your practice, ensuring you always have the right tools at your disposal.

In essence, our platform isn’t just a marketing tool; it’s a partner in your clinic’s growth and success. It’s about making sure you’re not just keeping up with the marketing game but leading it, in a way that feels genuine and effortless.

Licence Release and Pricing Strategy

We’re rolling out our licenses in carefully planned stages. Why? Because we’re committed to giving you the best start possible. By releasing licenses in batches, we ensure each clinic gets the hands-on support it deserves during the onboarding process, and we maintain a level of exclusivity in your area—so you’re not just another fish in the sea. As each batch sells out, the price will reflect the growing demand and decreasing availability in your region. So, the sooner you join, the more you save. To understand our pricing tiers in detail, check out our dedicated breakdown here.

Your Questions Answered

We want to make sure you have all the information you need to feel confident about joining our platform. How does the onboarding process work? What if you’re not tech-savvy? Are you locked into a long-term contract? We’ve compiled answers to all your questions in a clear FAQ section, so you can make an informed decision without any guesswork. You can find those answers right here.

Looking Ahead: Practical Upgrades On the Horizon

There are so many things we can do with this platform to help make your day-to-day marketing tasks as painless as possible. Here’s what we’re working on in the first half of 2024:

  • Straightforward Analytics: A metrics dashboard that’s all about clarity and action. It’s going to give you a simple, no-nonsense view of how your content is performing, and who it’s impacting, so you can make informed decisions without wading through data overload.
  • Blog Posting Made Easy: Before 2023 is out, we’ll introduce an automated blog posting tool to help you keep your website full of fresh insights and SEO-optimised without spending hours writing or wrestling with technology.
  • Personal Touch with AI: In early 2024 we’ll be incorporating AI everywhere that text-based content is involved, to use AI to help tailor and personalise your content.
  • Actionable Marketing Advice: As all the content we produce connects together, we have a much more detailed metrics, which means we can provide you with straightforward suggestions on how to fine-tune your marketing, using your clinic’s actual performance data. This will be practical tips and strategy suggestions, not just graphs and numbers.
  • Campaigns Crafted by You: And looking further down the road, we’re excited about a tool that’ll let you build complete marketing campaigns that truly reflect your clinic’s ethos and the community you serve helping you to customise the content to fit your unique target audiences.

We’re definitely not about adding bells and whistles (although there will be some of those too 😃); we’re focused on what adds real value to your clinic. So, as the digital world grows, so do the tools at your disposal – all with the aim of keeping your clinic one step ahead, in the simplest way possible.

Your Next Step:

You can find learn more about the subscription here.

And you can view the plans and pricing here.

And if you’re not ready to sign up yet, but you’re questioning your current strategy, wondering if your budget could be working harder, or simply need a sanity check on your marketing approach, I’m here to chat. No strings attached, just honest advice tailored to your clinic. And if you’re curious about the marketing solutions I offer, we can cover that too. You can book a chat with me here.

Still Got Questions But Don’t Want to Speak To Me?

There’s a good chance they’re covered in this FAQs post 😅.

Blog Author

Tor Davies

Co-Kinetic Founder

I’m a physio-turned publisher with a passion for technology and a ‘verging on OCD-like’ obsession with efficiency and effectiveness! I spend way too much time coming up with new ways of using technology to help practitioners develop their businesses, a topic that I also speak on regularly at global conferences. I’m mad about dogs and love pubs too 🙂