Starting Out
New to marketing or just getting started with your business, the resources below will help you focus on getting good foundations in place and stop you from wasting time doing things that won’t move the needle for your business.
Some Tips When You’re Starting Out
- Don’t over-invest/spend on your website. You need only 5 core pages with some key components on your home page (read the 10 Website Home Page Essentials article below) and you don’t need to spend more than £800-£1500 maximum for a super-professional looking site.
- Utilise designers on Fiverr to help you create a really cost-effective but powerful logo and do other design work. Canva is also a great free resource to help you create your own artwork.
- Need images and videos? There’s lots of royalty-free content on the web – check out https://pixabay.com/ and https://unsplash.com/ to get you started
- Check out the resources below. There’s everything you need to help you to get you onto the right track from Day 1.
- If you’ve completed one of our quizzes or assessments, keep an eye out on your inbox for a personalised set of emails based on your answers.
Helpful Free Resources
What’s Your Marketing Score?
Find Out in 2-Minutes Flat Where You’re At With Your Marketing and How You Can Improve
We’ll then show you exactly where you can focus your efforts to get the greatest impact for the least amount of effort, and give your business that all important boost. We’ll even give you practical cheat sheets to help you tick off the missing elements.
I’m Starting a New Physical Therapy Business What Marketing Do I Need to Do?
This article details four key marketing cornerstones that are fundamental to building a healthy business.
It explains why each aspect is important, as well as how you can bring them to life in practical terms. It doesn’t matter if you’re not even treating patients yet, in fact you can benefit particularly by following this advice, but equally if you are already treating patients, or even running an established clinic, the cornerstones remain the same, just their order of priority will change (which I also explain).
It is also packed with practical advice and links to outside resources which will help you to implement the advice.
How to Use Content to Make Your Business More Findable on the Web
Boost Your Clinic’s Visibility: Simple SEO Strategies That Work
Creating a website for your clinic might feel like a mission accomplished, but attracting patients requires more than just going live. Remember, you’re not the only business vying for the same clients in your area. To stand out, you need to ensure your site is easily findable. This means optimizing for search engines so that when potential clients search on Google, for instance, your website ranks at or near the top. This article will guide you through simple yet effective strategies to enhance your website content and improve your search engine rankings.
The Three Cornerstones to Marketing and Sales
Simplifying Marketing: Focus on What Really Converts
Marketing is often overcomplicated. At its core, it should revolve around three principal pillars that form a funnel aimed at converting prospects into paying customers. By focusing on the right activities at the right times, it’s hard to go wrong. However, the sheer number of marketing options and a lack of overarching strategy can make it challenging to know where to begin and what to prioritize. This often leads to wasted time, effort, and money. This article aims to help you identify what truly matters and why, enabling you to concentrate on productive activities and avoid inefficiencies.
How Can Co-Kinetic Help?
For those of you who are keen to get started and make quick progress check out our Clinic Growth Hub subscription:
Clinic Growth Hub
Transform and Automate Your Marketing Efforts
At last, a marketing product that actually works! This package provides a holistic approach to marketing, combining top-tier content with user-friendly technology. From SEO-optimised blog posts to engaging social media content, pre-written customer nurture emails, and patient resource packs, it's a comprehensive solution for therapists looking to boost visibility, trust, and engagement.
Currently £129 per month*
*Pricing increases in tiers as content and functionality is added to the ever-developing Co-Kinetic platform
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Master Your Social Media
Intelligent, professional and value-adding posts which help you target, attract and segment your perfect patients
How can this help you?
• Attract your perfect patients with strategic social media posting
• Establish authority and build trust with professional, educational content
• Choose from our growing library of campaigns covering commonly-seen MSK and health & wellbeing topics
• Link your posts to one-click sign-up pages, and capture new leads quickly and easily
• Build your list, learn more about your followers, and provide them with the kind of content you know will pique their interest
• Schedule a 30-post, monthly campaign in less than 15 minutes
PLUS! Each piece of media is accompanied by pre-written text and has been pre-loaded into our inbuilt social media scheduling tool, meaning the content is ready to post, saving you hours of work (and brainpower!) trying to figure out what to write!