Getting started, stage 4: how do I publish and keep going?

This is part of the Clinical Content System subscription. If your clinic isn't subscribed yet, you can see what the Clinical Content System includes.

Sound familiar?

"Our first piece is written. How do we get it on the website?" "What's Validate & earn?" "How often should we publish?" Stage 4 gets your first piece live, then sets up a rhythm that keeps your clinic growing.

What's happening

A piece only helps your clinic once it's live on your website: that's when Google and AI tools can find it, read it and recommend you. You review it, publish it, and press Validate & earn to get some of its credits back. Then the habit that adds up: one piece a week.

Why it works this way

Clinics that publish steadily, topic by topic, build what Google and AI tools look for: depth on the subjects they treat. Your plan builds topic areas, a main page on a big subject with supporting pages around it, so every piece you publish strengthens the others 💪.

What to do now

Step 1: publish your first piece (about 10 minutes)

1. Open the piece in your Content Studio.
2. Read it through, and make any changes you'd like.
3. Press Publish. With the WordPress plugin connected, it goes straight onto your website. Otherwise, follow the steps on the screen, then add the live address so we know it's published.
4. Once it's live, press Validate & earn to get some of its credits back.

Your reviewer's name appears on the piece once they've approved it.

Step 2: set up your rhythm

1. Once every four weeks, write your next four or so pieces from the top of your content plan.
2. Press Schedule one a week in your Content Studio, and they go live one a week by themselves.

That's your month done 🗓️. One of your team can keep it moving: the plan is already in the right order, so they work down it, and your clinicians add their insight and approve.

Step 3: keep your profiles up to date

New courses, new interests, new kinds of patients: whatever goes in a clinician's profile shapes what we write. A simple habit is to add each new course when they log it for their CPD.

That's getting started done ✅. From here, every four weeks we re-measure your website and show you what your work has done.

The question behind the question

"How many pieces do we get?" That's only half of it. Your subscription pays for the analysis and the plan as well as the writing: we assess your website, what AI tools say about it and the clinics they recommend instead, and re-measure every four weeks. See "How much content do I get, and what does each piece cost?".

The next question is usually...

• How do I earn credits back for an article I've published?
• Where do I find my content once it's created?
• What's the best way to work through my content plan?
• When does my content plan change or refresh?

Still stuck? This usually means...

• Your website still shows the old version. Clear your site's cache after you publish or edit a page.
• The reviewer's name isn't showing. See "Why isn't my reviewer's name showing?".
• You're not on WordPress. See "I'm not on WordPress. How do I get my content onto my site?".