Co-Kinetic Blog
Welcome to the Co-Kinetic blog; the place where you can find helpful pointers, tips and hints to help your business thrive through your marketing strategy.
AI Cannot Recommend Your Clinic If It Cannot Follow the Patient Journey. Most clinic websites make this impossible. Here is why.
There are four distinct types of page a physiotherapy or osteopathy clinic website needs, and each...
You’re 6.3 Times More Likely to Be Cited by AI If Another Website Mentions Your Clinic. Most Clinic Owners Have Never Thought About It This Way.
A finding from my latest research surprised even me: you are 6.3 times more likely to be cited by...
AI Search for Clinics: The May 2026 Update
The AI search landscape has shifted materially in the last month, and the bar for clinical content...
Should I Rebuild My Clinic Website from Scratch for AI Search?
If your clinic website is not performing and someone has told you to start again, the answer is:...
June Marketing Playbook
June 2026 Marketing Playbook Physio & Osteo Clinics | Ready-to-Launch Campaigns, Events &...
Are You Wasting Your Google Ads Budget?
Here's a question that's worth sitting with for a moment. Of every 100 people searching for a...
FAQ Pages Make Your Clinic 3.4 Times More Visible to AI. Most Clinics Don’t Have Them
Adding an FAQ section to your most visited clinic pages makes them 3.4 times more likely to appear...
100 Patients Are Searching. Your Marketing Reaches 28 of Them.
Of every 100 patients searching for MSK services online right now, your SEO and Google Ads are...
Your May 2026 Marketing Playbook
Your May 2026 Marketing Playbook Physio & Osteo Clinics | Ready-to-Launch Campaigns, Events...
Am I Too Old for This? (And Can I Just Ignore It?) AI Visibility for Established Clinicians
I've been doing this long enough to have watched a lot of marketing trends arrive with enormous...
The Author Bio Page That Most Clinic Websites Get Completely Wrong (And Exactly How to Fix Yours)
If you want AI tools like ChatGPT and Google's AI Overviews to recommend your clinic, the single...
Experienced Clinicians now have a Superpower
If you've been in practice for ten years or more, AI search is the first time your clinical...
Your April 2026 Marketing Playbook
Physio & Osteo Clinics | Ready-to-Launch Campaigns, Events & Promotions There are a lot...
Why Good SEO No Longer Means Your Physio Clinic Gets Found
Your SEO agency is not lying to you. They are just solving the wrong problem. I went down this...
March Marketing Opportunities: Your Health Awareness Calendar for 2026
Practical campaign ideas to get your clinic visible this month - without spending your evenings on...
Six Visibility Mistakes I’m Seeing on Nearly Every Clinic Website
I've been running visibility assessments on physio, osteopathy, and chiropractic websites for the...
Why Your 500-Word Blog Posts Are Invisible (And What Actually Works)
Here's something most physio and osteo clinic owners don't realise: that short, punchy 500-word...
Your Homepage is Your Most Important Marketing Asset – Here’s Why
I've just put 50+ physiotherapy, osteopathy, and chiropractic websites through our new visibility...
Why Google’s E-E-A-T Rules Matter Even More Now (And It’s Not About SEO)
Here's what's changed: patients aren't just Googling "physiotherapist near me" anymore. They're...
Local Content That Actually Brings in Patients
Most osteopathy practices struggle with local content. They write generic blog posts about...
The 80/20 of Physiotherapy Website Content
Most physiotherapy clinics waste time on content that doesn't bring in patients. They write loads...
Should You Write About Every Condition You Treat?
It seems logical, doesn't it? You treat 30 different conditions, so you should write about all 30....
How to Structure a Blog Post That Works in 2026
When you write a blog post about physiotherapy, the structure matters just as much as the content....
The AI Search Shift (And Why Your Clinic Needs To Pay Attention Now)
Here's something you might not have noticed yet: patients are starting to ask AI tools for...
How Patients Find Physio Clinics Now (And Why Most Practices Can’t Afford To Keep Up)
Last month, I did something that made me slightly uncomfortable. I spent an entire afternoon...
Win Visibility Where Patients Actually Search
From Google to ChatGPT - create the content that gets you found, without breaking the bank. Your...
Why Physical Therapists Might Have the Ultimate Competitive Advantage in an AI World
A few weeks ago, I found myself in two very different conversations about the future of...
November Opportunities: Why Black Friday & Cyber Monday Actually Work for Physical Therapy Clinics (And How to Do Them Without Feeling Pushy)
Let me guess: You didn't do anything for Halloween. For your business, anyway. Maybe you ran...
Who Cares What People Think? Why Social Proofing Is Business Critical in Physical Therapy
Introduction Patient reviews and testimonials are incredibly powerful tools for building trust and...
The Missing Link in Your Marketing: Creating a Holistic Marketing Ecosystem for Your Physical Therapy Clinic
Introduction: The Fascia of Marketing – Creating a Connected System In physical therapy, we...
Social Success for Physical Therapists: Is Social Media Really Worth the Effort?
Social media to many stands as a beacon of opportunity for businesses, especially in healthcare....
Using Email to Warm Hearts and Minds: Email Marketing that Empowers Both Practice and Patient
Email marketing remains a cornerstone of connecting with your audience. Unlike other more...
SEO: Your Silent Salesperson for Online Visibility
Search engine optimisation (SEO) is the silent salesperson working tirelessly behind the scenes of...
Rethinking Marketing in Physical Therapy
As a former physiotherapist, I understand the unique challenges and joys of our profession. When I...
The Clinic Growth Hub – Your Questions Answered
Below we've compiled the most common questions and queries about our Clinic Growth Hub...
Seize the Advantage with Early Access to Our Physical Therapy Marketing Licences
As we gear up for the December launch of our specialised marketing platform for physical...
The Trust Pathway: Reimagining Marketing for Physical Therapy Clinics
What if there was a way to sell, without actually having to sell? A method that not only...
How to Recession-Proof Your Physical Therapy Business
We’re not claiming to be experts on the economy here (who would these days!?), but it does seem...
Marketing Metrics – Which Matter (And Which Don’t!)
Join us to learn which marketing metrics physical therapists should be measuring, and which they...
The Co-Kinetic Marketing Grader for Physical Therapists
Today we're back to talk all about the Marketing Grader, something that our founder, Tor Davies,...
Why You Should Be Using Social Media for Your Physical Therapy Business
Welcome to the Co-Kinetic blog; the place where you can find helpful pointers, tips and hints to...
Master Your Social Media
Intelligent, professional and value-adding posts which help you target, attract and segment your perfect patients
How can this help you?
• Attract your perfect patients with strategic social media posting
• Establish authority and build trust with professional, educational content
• Choose from our growing library of campaigns covering commonly-seen MSK and health & wellbeing topics
• Link your posts to one-click sign-up pages, and capture new leads quickly and easily
• Build your list, learn more about your followers, and provide them with the kind of content you know will pique their interest
• Schedule a 30-post, monthly campaign in less than 15 minutes
PLUS! Each piece of media is accompanied by pre-written text and has been pre-loaded into our inbuilt social media scheduling tool, meaning the content is ready to post, saving you hours of work (and brainpower!) trying to figure out what to write!